Hello there! My name is Hope and I am ⅓ of the group H.A.X. We are working with Austin Prenatal Yoga and their problem is that in their prenatal yoga classes they lack ethnic diversity. Our guiding questions are Why do certain demographic groups participate more in prenatal yoga than others? AND How can we increase the awareness of and appeal about prenatal yoga to increase diversity of class participants?
H.A.X. recently asked our contact Ms. Young the founder of Austin Prenatal Yoga to list the different ethnic groups that attend her yoga classes. Ms. Young responded with the following: Percentage of ethnic groups currently attending Caucasian 81%, Indian 8%, Hispanic 7%, Asian 2%, African-American 1%, Arab 1%, and Other 1%. We were shocked to say the least. How is it that in a big diverse city such as Austin with a population of over 931,830 there is still a lack in the ethnic diversity in things such as Prenatal Yoga classes? Why was there so little representation of the other ethnicities/races? Since learning of this H.A.X. has become very eager to help Austin Prenatal Yoga gain more ethnic diversity.
We have through long and hard on how to help Ms. Young solve this problem that is occurring in her yoga studio. We have learned that the first step in solving any problem is not to start coming up with solutions right off the bat, but it is to understand the problem itself and figure out why the problem itself is happening. We (H.A.X) have come up with many possibilities as to why there is a lack of ethnic diversity in prenatal yoga classes and we came up with the following: there is not enough awareness about APY, their location may not be convenient, classes might not correspond with mother’s schedule, etc.
H.A.X. has been coming up with ideas to help Austin Prenatal Yoga get more ethnic diversity in their classes and we have come up with our main solutions. Our main solution to help APY is to advertise; to spread the word about Austin Prenatal Yoga and encourage more ethnic diversity through making informational posters, and using the many social media platforms. Currently Ms. Young uses Yelp and Google reviews. Austin Prenatal Yoga has a Facebook page and we will make more social media accounts such as Twitter, Instagram and Snapchat. We will update and modernize their Facebook profile and post more about why women should attend prenatal yoga classes at APY, and the benefits yoga has on their overall pregnancy .H.A.X. plans to target areas where there is a higher population of minorities such as East and South Austin. In these areas we plan to put up our posters that will include facts and information about Austin Prenatal Yoga. We will place these posters in areas pregnant women frequently go such as the grocery stores, clinics, Ob Gyn, WIC, Planned Parenthood, etc. We will translate these informational posters into other languages such as Spanish so we can target more of the Hispanic community in Austin.
We hope that we can measure our success by having Ms. Young fill out another survey after we have done our advertising. She will record if Austin Prenatal Yoga has more participants and how many of the women who attended are not Caucasian. We will also survey the new mothers who attended the APY classes and find out how they initially found out about the classes and see if any of our advertising methods have had any impact. On social media we can check our success by seeing if there has been more people who have checked out our pages or even followed or liked the pages and compare these numbers before and after advertising.
From working on this project I myself have become very interested with the idea of prenatal yoga. I like that APY is giving women these type of opportunities to practice something that could help them so much with their pregnancy in terms of an easier, more comfortable and less painful labor. I would definitely recommend Austin Prenatal Yoga to mothers who want to have a more comfortable labor and who also want to become healthier physically and mentally. When I am older and if I plan to have children I would be totally interested in taking up prenatal yoga classes now that I know the benefits it has on both the mother’s mind and body. I was first introduced to Yoga when I was in the 6th grade and my feelings about yoga have changed drastically over the course of the years. At first I had very strong feelings against yoga, I thought it was a complete waste of time and it wouldn’t help me. But when school started to get overwhelming I decided to participate to see if it would help relieve any of my stress and it turns out yoga did so much more. Whenever I had a rough day or lots of homework I would look forward to yoga to help me relax my mind and body; focus on my breathing and to take a break from reality. Overall yoga has helped me so much become in tune with both my mind and body, and I am just a student. Imagine how much stress a pregnant women might be going through carrying around her baby in her large stomach, having constant body aches and pains, and even strange cravings. I believe that every pregnant women should have the opportunity to take prenatal yoga classes to better their pregnancy, relieve stress and tension, stay in shape, and connect with their baby. I am glad that there is a place like Austin Prenatal Yoga where they give women a chance to do exactly that.