The team and I have been working diligently in order to create our marketing-slash-business plan. Comfort4U has decided that instead of creating a typical document that displays information in prolix fashion that we would create a collage that uses graphic design to convey our message. It’s been a hectic two weeks, as we’ve been scheduling interviews, researching our market.
In the past week we the marketing team has been focusing on creating customer profiles. We scheduled an interview on Wednesday February 25th with the administration at the Ann Richards school to see what their point of view on our school seat cover. In the midst of our work Susette and I came about a website called Canva. Canva is a place where we can make different kinds of graphic documents and collages. This is particularly useful to what we are trying to achieve with our marketing plan. We were able to explore the many functions of this site, and are now able to navigate the site and create interesting original documents that are pertinent to our project and objective. We’ve just finished creating the cover page for our customer profiles on the Canva as well.
In order to get a more informed opinion on how we should market our seat cushion we met with Kris Waugh and Tatiana Weirsema, assistant principals for the Ann Richards School. They gave us great feedback on how the chair cover could appeal to school districts and schools in general. Ms. Weirsema told us that schools are willing to buy anything that is beneficial to student education and participation. She told us a great way to begin marketing this item is to begin working at a loss, we would allow the schools to test out the product for a certain period of time for little to no cost. As a company will record data showing how the seat covers affected attendance, test scores, and school participation. Comfort4U was very eager to share this with our research and development team.
We have begun the process of putting together our final product. We’ve created collages that potray our objective, and we are continually putting that together on our final poster board. We still have a lot of work left to do, but we are very eager to continue and see how far we can expand the knowledge of our product.