Hello! This week my team, Mothers Matter, and I, Amanda Campos, dedicated our time to getting to know our customers. We researched what our mothers do/don’t like about their current breast pumps and asked if they had any idea on how to improve them. Some of us conducted interviews with mothers that we knew in our community and others researched what people online were saying about their breast pumps. For this blog post I’ll only talk about the interviews I conducted on my own but don’t worry you can check out my other group member’s blog and read all about theirs!
For my research I conducted two interviews, one was my sister and the other was her friend. I decided to pick them because my sister is very opinionated and I knew she’d tell me everything she hated and loved about her break pump and I decided to pick her friend because she’s had more experience breast pumping and uses a different pump than my sister.
From both of my interviews I was able to see that most of their problems/concerns for their breast pumps had to do with the amount of time it takes to pump their milk and the ease of use. For example my sister, Victoria, told me about how her arms get tired having to hold the pump up against her breasts and how when she’s pumping her milk she just has to sit there because her hands are busy holding the suction cups. From my other interviewee, Anali, I learned that her hand gets tired and cramps up from having to hand pump. Both of my interviewees agreed that handheld pumps were better because you have more control over it and because there’s less parts involved.
Overall I think I learned a lot from my interviews. For example I would’ve thought that electric breast pumps would be better because I thought all you had to do was turn them on and they do all the work but I was surprised to learn that you have to hold the suction cups the whole time. I was also shocked that there are bras that hold the cups for you but they’re not popular (at least among my sister and friends) because they’re uncomfortable.
I think this research is a good start to our project. With all our information we should be able to make accurate decisions about what I customers need and want. Thanks to our interviews we will be able to determine what we need to change when creating our breast pumps and what we’ll need to keep.
Thanks for reading!
*All pictures used in this blog post were captured by Amanda Campos
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